Our Clothing

A New Generation of Adaptive Wear

What we wear is part of our identity. We believe that as we age, we should continue to be able to wear clothes that feel and look like us, even if we’re living with age-related changes. Yet, for older adults experiencing cognitive, motor, and/or mobility changes, the process of getting dressed and undressed can be stressful, painful, and stigmatizing.
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The Joe & Bella Story

In 2012, after my grandmother fell one too many times despite in-home care, our family made the decision to move her into an assisted-living community. We believed she no longer had the physical capability to live safely at home.

That evening, as we navigated this new world thrust upon us, we were approached by Joe & Bella, two other new residents. With a touch of humor, they warmly introduced themselves and offered a helping hand.
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