One-Stop Shopping for the Older Adult in Your Life.

Everything you need to make caregiving a little easier—all in one place.

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Curated by Caregivers
All items selected by experts                                                                          
Better Aging Anywhere
Products for in-home and in-community care                      
We Give Back  
A portion of each purchase goes to frontline caregivers               

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Joe's Picks

  • Joe's Favorite Adaptive Polo
    Regular price
    from $37.50
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    from $37.50
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  • Bella's Zip-Shoulders V Top
    Regular price
    from $46.50
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    from $46.50
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  • CareZips Unisex Pants
    Regular price
    $44.50
    Sale price
    $44.50
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  • Slick Chicks High-Waist Side-Fastening Underwear
    Regular price
    from $28.00
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    from $28.00
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  • Bella's Everyday Makeup Kit
    Regular price
    $79.95
    Sale price
    $79.95
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  • Bella's Go-To Clothing Box for Women (4 total items!)
    Regular price
    $185.00
    Sale price
    $185.00
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  • Joe's Go-To Clothing Box for Men (4 total items!)
    Regular price
    $149.50
    Sale price
    $149.50
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  • Men's Medimoto by Friendly Shoes
    Regular price
    from $99.00
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    from $99.00
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  • Women's Medimoto by Friendly Shoes
    Regular price
    $99.00
    Sale price
    $99.00
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  • Grandma Storybook Box (Basic Version)
    Regular price
    $42.95
    Sale price
    $42.95
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  • Grandma Storybook Box (Deluxe Version)
    Regular price
    $75.95
    Sale price
    $75.95
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  • Grandpa Storybook Box (Basic Version)
    Regular price
    $42.95
    Sale price
    $42.95
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  • “Just Because” Gift Box & Care Package
    Regular price
    from $70.99
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    from $70.99
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  • “Just Because” Memory-Care Gift Box & Care Package
    Regular price
    from $37.99
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    from $37.99
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  • Companion Pet Golden Pup from Joy for All
    Regular price
    $129.99
    Sale price
    $129.99
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  • Companion Pet Kittens from Joy for All (3 Adorable Choices)
    Regular price
    $109.99
    Sale price
    $109.99
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  • WalkWise Smart Walker Attachment
    Regular price
    $39.99
    Sale price
    $39.99
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  • Audio Fox Wireless Speaker System for Hearing Impairments
    Regular price
    $199.95
    Sale price
    $199.95
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  • Amplified SOS Alert Phone by ClearSounds
    Regular price
    $179.95
    Sale price
    $179.95
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  • Activity Book Bundle | 4 Wonderful Coloring Books
    Regular price
    $42.80
    Sale price
    $42.80
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  • "My Family's Dates"| Wall Calendar Personalized with Your Photos!
    Regular price
    $49.95
    Sale price
    $49.95
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  • Women’s Classic Long-Sleeve Blouse
    Regular price
    $79.00
    Sale price
    $79.00
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  • Adjustable-Height Cane with Offset Handle
    Regular price
    $12.99
    Sale price
    $12.99
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  • Unisex Anti-Slip Socks (6-Pack)
    Regular price
    from $27.95
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    from $27.95
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  • Bella's Casual Short-Sleeve Adaptive Top
    Regular price
    $37.50
    Sale price
    $37.50
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  • Barrier Protective Cream with Zinc Oxide & Manuka Honey
    Regular price
    $7.99
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    $7.99
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  • Bath Safety Grab Bar
    Regular price
    $27.95
    Sale price
    $27.95
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  • Bath Towels (3-Pack)
    Regular price
    from $19.95
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    from $19.95
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  • Beam N Read USB Power Kit
    Regular price
    $19.95
    Sale price
    $19.95
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  • Beam N Read LED Hands-Free Light
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    from $19.95
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    from $19.95
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  • Bed Underpads (4 Options)
    Regular price
    from $24.95
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    from $24.95
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  • Bedside Toilet with Padded Seat & Arm
    Regular price
    $199.95
    Sale price
    $199.95
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  • Blankets: Choose from 5 Options
    Regular price
    from $18.95
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    from $18.95
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  • Body Wash (Choose from 3 Brands)
    Regular price
    from $8.95
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    from $8.95
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  • Book Bundle | 6 Books of Inspiration
    Regular price
    $47.80
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    $47.80
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  • Books for Family Caregivers | 2 Great Recommended Reads
    Regular price
    $35.90
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    $35.90
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  • Brain Book Bundle | 5 Advanced Activity Books
    Regular price
    $52.75
    Sale price
    $52.75
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  • Brookstone Heated Blanket
    Regular price
    $44.50
    Sale price
    $44.50
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  • Burt's Bees Facial Cleansing Towelettes
    Regular price
    $8.95
    Sale price
    $8.95
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  • Calvin Klein Bath Towel
    Regular price
    $18.50
    Sale price
    $18.50
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  • Cardinal Health Raised Toilet Seat
    Regular price
    $24.95
    Sale price
    $24.95
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  • Compression Socks for Women
    Regular price
    $15.95
    Sale price
    $15.95
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  • Commode Liners with Absorbent Pads (12 Pack)
    Regular price
    from $23.50
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    from $23.50
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  • Conair Hair Brush (2-Pack)
    Regular price
    $6.50
    Sale price
    $6.50
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  • CordLess Fall-Prevention Alarm with Floor-Mat System
    Regular price
    $199.95
    Sale price
    $199.95
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  • Cottonelle Flushable Wipes
    Regular price
    $6.95
    Sale price
    $6.95
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  • Cozy Open-Back Fleece Robe for Women
    Regular price
    from $45.50
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    from $45.50
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  • Daytime Incontinence Box
    Regular price
    from $39.95
    Sale price
    from $39.95
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  • Denture Wash: Choose from 2 Brands
    Regular price
    from $11.50
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    from $11.50
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  • Donna Disposable Shower Caps (15-Pack)
    Regular price
    $9.95
    Sale price
    $9.95
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The Joe & Bella Story

In 2012, after my grandmother fell one too many times despite in-home care, our family made the decision to move her into an assisted-living community. We believed she no longer had the physical capability to live safely at home.

Read Our Story

Bella's Blog

CUSTOMERS LOVE JOE & BELLA!

"Thank you, Joe & Bella. You just made our life so much easier. We especially love the automatic reordering so my 82-year-old dad doesn’t run out of anything anymore!"

Jill K.

“Wow. I’m so happy to find Joe & Bella, as I’ve been searching too many sites to find the growing list of things my mom needs, as her needs change. I'm grateful all these products are together in one place."

Marla G.

"We appreciate all of the advice included on the site. It’s one thing to find new products, but it’s another to understand the depth of care that goes into all these decisions. Thanks for understanding!"

Richard R. & Mary F.

TOP BRANDS DIRECTLY TO YOU