We Listen
We gather insights from the experts—care recipients, caregivers, medical professionals, and everyday folks who just want clothing that cooperates. Their frustrations become our challenges to solve.
We Sketch
Our designers transform these real-world problems into innovative solutions, guided by the principles of universal design—creating products that work for people of all abilities, not just those with specific needs. Buttons misbehaving? Zippers rebelling? Consider them tamed.
We Collaborate
A diverse team of advisors (including some impressively credentialed folks with a wealth of experience) reviews our ideas, catching things we might miss and suggesting improvements we hadn't considered.
We Build
Sketches become prototypes—real, wearable garments that might just change how people experience getting dressed.
We Source
Our designers team up with leading manufacturers around the world to find state-of-the-art fabrics that breath, move, and last. Every material is chosen to ensure designs feel as good as they look.
We Test (and Test Again)
Our prototypes go through rigorous "wear testing" with real people in real situations. If any product doesn't make life easier while looking great, back to the drawing board we go!
We Perfect
Colors, patterns, and final adjustments are made with purpose, not just aesthetics. Every decision serves both function and style.
We Deliver
The result? Clothing that works with you, not against you. Smart solutions that don't sacrifice an ounce of style.
That's Smart by Design™—our now not-so-secret formula for creating clothes that simplify life without compromising on the confidence that comes from looking great.