About Joe & Bella
Joe & Bella is an adaptive clothing company creating stylish, easy-dressing apparel for older adults and people with disabilities.
We design clothing around the real challenges people face getting dressed, from limited mobility and dexterity to caregiving and recovery, without asking anyone to give up comfort, quality or personal style.
Our Mission
Make getting dressed easier with clothes you actually like to wear, not a medical product.
Adaptive Clothing Made for Easier Dressing
Traditional clothing is not designed for everyone.
Buttons can be difficult to manage. Pants can be hard to put on or off. Ordinary zippers, waistbands, and closures can be frustrating whether someone dresses seated, standing, or lying down. And for caregivers, helping someone dress can take significant time and physical effort.
Joe & Bella designs clothing specifically around those challenges.
Our collection
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Our adaptive shirts make dressing easier for anyone who finds traditional buttons or overhead dressing difficult.
Options include magnetic closures, enlarged armholes, and other easy-access features that keep the look of a classic shirt with far simpler functionality.
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Our adaptive pants make dressing, changing, and toileting easier while keeping the look and feel of everyday pants.
Styles include side-zip pants that are easy to put on seated, standing, or lying down, as well as pants designed specifically for caregiving.
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Everyday comfort, plus extra grip where you need it. Our sock collection includes compression styles for all-day wear and gripper socks that add traction on smooth indoor floors.
Every pair features our GrabTabs™, so they're easier to pull on.
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Magnetic closures can replace hard-to-manage buttons and zippers, helping many people with limited hand dexterity dress more independently.
Joe & Bella builds magnetic closures into apparel that looks like familiar, everyday clothing.
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Named “Product of the Year" by Today's Caregiver magazine, CareZips® feature a patented three-zipper design that opens for easy access for dressing and personal care. Whether you dress independently or with a caregiver's help, CareZips® make getting dressed simpler.
Loved by family caregivers and professional caregivers at senior-living communities.
Why We Started Joe & Bella
Joe & Bella grew out of a very personal experience.
Co-founder Peter Zollo spent a decade helping care for his aging parents. As their mobility changed, everyday activities that had once been simple became increasingly difficult, including getting dressed.
When Peter's son, Jimmy, now the company's CEO, bought adaptive clothing for his grandmother, she took one look and rejected it. Her verdict: "Too ugly!"
Jimmy started researching and found the same problem everywhere. The adaptive clothing available solved functional problems, but it looked clinical, institutional, or dated. He realized there was a real need no one was meeting.
He and Peter founded Joe & Bella in 2020 on a simple belief: no one should have to choose between clothing that's easier to wear and clothing they actually want to wear.
Today, we continue to design apparel around the belief that clothing can support independence, dignity, comfort, and personal style at every stage of life.
What Makes Joe & Bella Different
What Makes Joe & Bella
Different
Style Comes First |
Adaptive clothing should still feel like your clothing. |
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Designed Around Real Dressing Needs |
Our products are developed with input from the people who understand dressing challenges best: older adults, caregivers, physical and occupational therapists, senior living professionals, and apparel designers. |
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Adaptive Features That Blend In |
Magnets, side zippers, accessible openings, and other adaptive features work best when they make clothing easier to use without defining how it looks. |
Comfort Without Compromise |
Ease of dressing matters, but so do fabric, fit, construction, and comfort. |
Clothing for Real Life |
Our products are designed for everyday moments, from getting dressed at home to going out to dinner, visiting family, attending an event, or simply feeling more like yourself. |
Who We Design For
Joe & Bella designs clothing for a wide range of people whose dressing needs aren't well served by traditional apparel, including:
- Older adults who want clothing that is easier to put on and take off
- Family members looking for easier-dressing options for a parent or loved one
- Caregivers helping another person get dressed
- Senior living communities and care professionals
- Wheelchair users
- People with arthritis or limited hand dexterity
- People with limited mobility
- People living with Parkinson's disease, cerebral palsy, ALS, and other conditions that can affect dressing
- People recovering from surgery, injury, or medical treatment
- People living with cognitive changes, Alzheimer's disease or other forms of dementia
Not everyone chooses adaptive clothing for the same reason. We offer options that support different levels of independence, mobility, and assistance.
The People Behind Joe & Bella
When you are no longer able to dress yourself, your world is often turned upside down. Physical and cognitive needs can change quickly.
But who we are at our core remains unchanged. Living with age-related changes does not mean, for example, wearing clothes that don’t look or feel like you.
A Multidisciplinary Approach to Design
Adaptive clothing sits at the intersection of fashion, accessibility, caregiving, mobility, and health.
Our product development brings together apparel design, physical and occupational therapy, caregiving, senior living, and the people who actually wear adaptive clothing.
That collaboration lets us design around real-world needs rather than assumptions.
Recognition and Press
America's Most Award-Winning Easy-Dressing Brand.
Joe & Bella's work has been recognized by organizations focused on innovation, entrepreneurship, aging, and design.
Most recently, the U.S. Chamber of Commerce named Joe & Bella a 2026 CO—100 honoree in as one of the 10 Most Disruptive Small Businesses in America.
The company has also been featured by media outlets and organizations covering aging, entrepreneurship, accessibility, and adaptive fashion.
Joe & Bella at a Glance
| Company | Joe & Bella |
|---|---|
| Founded | 2020 |
| Company Type | Adaptive apparel company |
| CEO | Jimmy Zollo |
| Headquarters | Chicago area, Illinois |
| Core Focus | Stylish, easy-dressing adaptive clothing |
| Who We Serve | Older adults, people with disabilities, caregivers, and families |
| Core Products | Adaptive shirts, adaptive pants, magnetic clothing, CareZips®, compression socks, and gripper socks |
| Key Partners | Mayo Clinic, SpinLife, Eugeria, AARP AgeTech Collaborative |
| Primary Market | United States |
| Website | |
| Notable Recognition | U.S. Chamber of Commerce CO—100, The Disruptors |
| Social Media |
Frequently asked questions
Who founded Joe & Bella?
Joe & Bella was founded in 2020 by Jimmy Zollo and his father, Peter Zollo. Jimmy serves as CEO. The idea came from the family's experience caring for Jimmy's grandparents as their mobility and cognition changed.
Why is the company called Joe & Bella?
The company is named after Joe and Bella, the first (and best) friends Jimmy's grandparents made after moving into their assisted-living community. Their humor and strength of character stayed with the family.
Where is Joe & Bella based?
Joe & Bella is headquartered in Northbrook, Illinois, in the Chicago area, and sells adaptive clothing online to customers across the United States.
Who designs Joe & Bella clothing?
Joe & Bella's collection is led by a former Lululemon designer, with input from former senior leaders at Juicy Couture, Kenneth Cole, and Public Rec. Each design is thoroughly tested by both caregivers and care recipients and also reviewed by occupational and physical therapists, and senior living professionals before it's finalized.
What are CareZips®?
CareZips® are Joe & Bella's signature adaptive pants. They use a patented three-zipper system that opens the pants for easier dressing, toileting and changing, whether the wearer is seated, standing or lying down. CareZips® won Caregiver.com's 2022 “Best New Product” award.
What are GrabTabs™?
GrabTabs™ are the pull tabs built into every pair of Joe & Bella socks. They give the wearer or a caregiver something to easily hold, so socks are easier to pull on without bending or a tight pinch grip.
What is Smart by Design™?
Smart by Design™ is Joe & Bella's product-development process. Each garment moves through listening to wearers and caregivers, sketching, expert review, prototyping, fabric sourcing, and repeated wear-testing with real people before it's released.
What awards has Joe & Bella received?
Joe & Bella has received numerous awards for its products and business. The U.S. Chamber of Commerce named Joe & Bella a 2026 CO—100 honoree and named one of the 10 Most Disruptive Small Businesses in America. Joe & Bella also won the AARP AgeTech Collaborative Grand Prize, and CEO Jimmy Zollo received the John Hopper Impact Award. The brand has been featured in USA Today, The Today Show, Woman's Day, and PBS.
What is Joe & Bella's relationship with Mayo Clinic?
Mayo Clinic is a proud retail partner of Joe & Bella, offering our adaptive clothing.
Where can I buy Joe & Bella clothing?
Joe & Bella sells directly at JoeAndBella.com. Retailers can buy wholesale at JoeAndBella.com.
Does Joe & Bella ship outside the United States?
Joe & Bella currently sells to the lower 48 United States. However, our partner Eugeria sells Joe & Bella products in Canada.
Does Joe & Bella work with senior living communities and care organizations?
Yes. Joe & Bella has tested prototypes in several senior living and memory care communities and works with care organizations on bulk and individual orders as well as an occasional enrichment activity or fashion show. Contact Hello@JoeAndBella.com to learn more.
How can I get help choosing the right style or size?
Joe & Bella's customer care team is led by Taylor Thoen Donaldson, a former geriatric nurse known to newsletter readers as "Nurse Taylor." Reach the team at Hello@JoeAndBella.com, at 1-773-482-1125, or by live chat during business hours. Fit guides for men's shirts, men's pants and women's pants are also available on the site.
How can I partner with Joe & Bella as an affiliate or creator?
Joe & Bella runs an affiliate program for creators, caregivers and organizations in the aging and disability space. Apply through the Become an Affiliate page.