But it’s not just smart, it’s meticulously crafted.
Ultra-soft performance-stretch fabric, an elevated fit, and obsessive attention to detail make it look as good as it feels.
HoodEase by Joe & Bella: Cozy, confident, cool — every stitch designed to feel as good as it looks.
The Zipper That Closes Itself
Self-latching magnets mean no more fighting with zippers. Just bring the sides together—magnets do the rest. Perfect when you've got coffee in one hand and your phone in the other.
Designed for One-handed (or Even No-Handed!) Ease
Thoughtful design that makes getting dressed effortless—because you've got better things to do than wrestle with your clothes.
Premium Fabric That Moves With You
Performance cotton blend with 4-way stretch. Lightweight warmth that works solo or layered.
-
The Zipper That Closes Itself
Self-latching magnets mean no more fighting with zippers. Just bring the sides together—magnets do the rest. Perfect when you've got coffee in one hand and your phone in the other.
-
Designed for One-handed (or Even No-Handed!) Ease
Thoughtful design that makes getting dressed effortless—because you've got better things to do than wrestle with your clothes.
-
Premium Fabric That Moves With You
Performance cotton blend with 4-way stretch. Lightweight warmth that works solo or layered.
One-handed dressing that just works—for everyone, every time.
Built for different bodies and lives. Great design shouldn't require compromise.
From morning rush to evening chill—one hoodie that actually keeps up with your day.
Look good, feel better. Because getting dressed should be the easiest part of your day.
The Team Behind HoodEase
Winners of the Alibaba x Kickstarter CoCreate Pitch Challenge, hosted by Shark Tank’s Daymond John and judged by Lori Greiner and Kickstarter CEO Everette Taylor.
Selected as 1 of only 10 winners from more than 20,000 global applicants.
Our award-winning team has helped thousands get dressed with ease through award-winning magnetic button-downs that have changed how people experience clothing.
The HoodEase team brings together an acclaimed former Lululemon designer and fashion veterans from Juicy Couture and Kenneth Cole.
We just fixed buttons. Now we’re coming for zippers.