Joe & Bella: A New Generation of Adaptive Fashion.
What we wear is part of our identity. We believe that as we age, we should continue to be able to wear clothes that look and feel like us.
Yet, for older adults experiencing cognitive, motor, and/or mobility changes, the process of getting dressed and undressed can be stressful, painful, and stigmatizing. This same process can also be physically taxing and needlessly time-consuming for care partners.
At Joe & Bella, we’re dedicated to creating adaptive fashion that are easy and quick to put on and take off. We do not compromise on quality or style. Much the opposite: we’re driven to innovate, informed by research and testing. We’ve brought on the designers of some of the world’s most successful consumer and technical apparel brands to create each of our items.
Everyone working on Joe & Bella shares the same passion and vision: To bring dignity, comfort, and confidence to older adults by extending independent dressing, while easing the challenges of assisted dressing.
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