We love hearing from customers, and lately there's been this delightful plot twist that keeps happening...
Meet Rebecca from Denver. She ordered our magnetic button-down for her dad, who'd been struggling with traditional buttons after his stroke. Sweet daughter, right?
Plot twist: Rebecca tried it on while waiting for Dad to get out of the shower.
I thought, 'Let me just see if this looks decent on him.' Next thing I know, I'm standing in his mirror thinking, 'Wait... this is actually really cute. And these buttons are genius. Why should I waste my time with buttons if I don’t have to?
Rebecca’s dad got his shirt. And, Rebecca couldn’t resist ordering two shirts for herself. 🙂
Then there's Mike from Portland, who wrote to tell us about buying our magnetic flannel for his grandfather.
Mike's a 34-year-old contractor who definitely doesn't need "easy" clothes, thank you very much.
Except... have you ever tried to button a flannel with chalky, rough contractor hands? Or when you're rushing to a job site at 5 AM in the dark?
I put it on thinking I'd model it for Grandpa. Boom—dressed in 2 seconds flat. I felt like I'd discovered a life hack. Now I own my own flannel and my crew keeps asking where I shop.
THIS WEEK’S TRUTH:
Sometimes the best solutions are the ones we didn’t know we needed.
Got your own "accidental convert" story? Email us at hello@joeandbella.com and we'll send you a little something for making us smile.
Because honestly, who enjoys wrestling with uncooperative buttons at any age?
Making life easier for everyone,
The Joe & Bella Team
P.S. Our "accidental convert" club is growing daily. Curious what the fuss is about?
