Joe & Bella + Charter Senior Living Fashion Show for Alzheimer's Association

We recently teamed up with our friends at Charter Senior Living for a truly unforgettable event—and we couldn’t wait to share it with you.

On May 15, residents at one of Charter’s communities in Huntsville, Alabama - Residences at Wellpoint - strutted down the runway in Joe & Bella styles as part of a fashion show fundraiser supporting The Longest Day®, the Alzheimer’s Association’s summer solstice campaign. Every model was cheered on by friends, family, and staff—and their confidence was contagious.

“This fashion show was more than a celebration of style; it was a celebration of identity,” said our co-founder and CEO, Jimmy Zollo. “Seeing residents shine in clothes designed to support their independence reminded us why we do what we do.”

From magnetic closures and stretch fabrics to thoughtful silhouettes and side-zip access, each Joe & Bella piece is designed to make dressing easier—whether independently or with assistance—without compromising on personal style.

“When we told the models they could keep their outfits, their faces lit up,” Jimmy added. “One even said he looked better than Brad Pitt!”

We’re also proud to be donating 10% of all Joe & Bella sales from Charter Senior Living residents and families in May and June toward Charter’s $250,000 fundraising goal for The Longest Day. Together, we’re supporting Alzheimer’s research, advocacy, and care initiatives—and having fun while doing it. Do you want to help us fight for a cure for Alzheimer's? You can donate directly to Charter’s fundraiser here.

Thanks for being part of this growing community. We believe style should be for everyone—and we’re just getting started.

Warmly,
The Joe & Bella Team

P.S. Want to see the looks from the runway? [Click here to view event photos ➜] (Send to Instagram)